Effective Networking

Doesn’t matter if you are studying, working or running a business. Networking is very important part of our lives. People do networking for different purposes such as making new friends, expanding professional and business connections, as well as looking for a life partner. There are a lot of places that we can go for networking. In fact, anywhere there is human, you can do networking.

Basically, we can categorise the places for networking into 3 major types, gatherings, organised events and communities. However, always bare in mind that networking is not only limited to these, networking can be done throughout our daily lives even we are walking on the street and talking to strangers. Sometimes networking can be very challenging such as having the fear to talk to new people, having no clue how to follow up with new connection or having no reply from the new connection.

Those are very common challenges. I love to share 3 tips for effective networking that I learnt from my personal experience to help you having a better networking experience. Be purposeful, be memorable, and be accountable.

Be purposeful

When I was attending networking events initially, I went to the event without a specific goal or purpose in my mind. I ended up wandering around the events, shaking a few hands, exchanging a few pleasantries and leaving the events almost empty handed. As you can see, going to networking without purpose is like driving in the town without destination. Remember to always set your purpose before you invest your time for networking.

Be memorable

I observed from my past experience, I usually collected a big stack of name card from networking events. Yet, I realised when I go through the name card, half of them I don’t remember who are they. From the other half that I remember, half of them don’t remember who am I. Roughly, you get approximately 25% connection rate from the event. Therefore, one of the key to increase the connection rate is be memorable.

How to be memorable?

  • Giving compliments
  • Talk to as many people as possible but focus to build stronger rapport if you meet someone who share the similar interest with you.
  • Make note on the name card so that you can remember their details
  • Get connected in social media apps right after the events
  • Share a selfie together and send them when you get connected with them on social media apps.

Be accountable

Being accountable means walk the talk. If you said you want to do something for the person, make sure you do it. Being accountable will help you to build rapport, trust and respect with others. For example, if you met someone who needed a good dentist and you happen to know one, you said you will introduce the dentist to him. Make sure you do it.

Doing networking is not about how many name cards you can distribute, is not about how many name card you have collected and is not about how many people you talk to in the events. Doing networking is about the effectiveness. When you invest your time in networking, be purposeful, be memorable, and be accountable. You will definitely be the greatest networker in the world.

Scary Strangers

When I first started building my network marketing business full time, the scariest part of all is not losing my income. It is talking to strangers.

Since young we were taught to beware of strangers, most of us did not bother to learn about making connection with strangers. When you are in business, sales or network marketing, making connection with strangers is such a crucial skill. So, how do we do it?

1. Smile 

Smiling is the best way to set a happy mood to the people you meet. It’s a sign you acknowledge the existance of the other person. Another amazing thing that you will discover is, most of the time people will definitely smile back when you smile to them. It is a great first step to approach a stranger, everything starts with a smile.

2. Talk about a third party object or people in common

No matter where you go, it is definitely a great chance that you will meet a lot of strangers. Be it, in malls, in the events, or in restaurants. Another way to start a conversation is to look for a common topic. For example, if you are in a book store, start a conversation with another person about books or the authors.

3. Giving compliment

Who doesn’t like praise? When you meet someone, look for positive attributes of the person and give him or her a compliment. You will instantly get connected. However, remember to compliment sincerely, and avoid whitewash compliment.

4. Personal disclosures

During the conversation with another person, the more you disclose about yourself, the more another person will tell you more about him or her. For instance, you started the conversation with, “Hi, I’m Win Chan.” Most probably you will receive a reply, “Hi, I’m Adam.” Let’s say, you introduce with “Hi I’m Win Chan, from Malaysia, I like running.” You are more likely to receive similar, their name, their origin, and their hobbies.

when you talk to strangers, you are making beautiful interruptions into the expected narrative your daily life and theirs. You are making unexpected connections.

-KIO STARK-

From today, start practising your skills to make connection with strangers. It’s not just helping you in your network marketing business. It helps you to be a better person as well as bringing you more friendships in your daily life.

Inspire more people

As you build your network marketing business, you will eventual become the leader of your organisation. Giving speeches and sharing will become your core activities. When you are able to give inspirational speech, you are able to inspire more people to take positive action to grow themselves. 

The process of crafting an Inspirational Speech

  1. Use your pen and paper to draft out as many ideas as possible. (avoid using google)
  2. Learn about your audience, context and the theme.
  3. Organise the contents
  4. Prepare visual aids (if necessary)
  5. Practise your speech (this is important, the success of your speech will highly depend on your practice)

The Content of Inspirational speech

  • What – The main message that you want to deliver
  • Why – The importance of the message and the impact towards the audiences
  • How – The actions that should be taken by the audiences
  • Who – The target audience
  • When – The time to take action
  • Relate personal experience, wisdom and knowledge.

The essense of Inspirational speech

  1. Touch audiences’ heart
  2. Speak from your heart
  3. Be engaging & humorous
  4. Inspire positive actions
  5. Excitement
  6. Keep it simple

Invest time in yourself to become an inspirational speaker. The skills of speaking is simple. The art of speaking need time to develop. When you master the art, you will definitely feel the tremendous changes into a better leader in your organisation.

One of the best advice I received: Don’t speak to impress, Speak to Inspire. 

Presentation Flow

In order to inspire others to take action, a good presentation is one of the key determine factors. Most people when they encounter the word “presentation”, they will experience butterflies in their stomach. Even though, some may say speaking is an art. If you learn the science of a good speech, the art can be practised.

How to structure your network marketing business opportunity presentation?

Introduction

  • Attention grabber
    • This is the first moment to engage your audience.
    • An attention grabber could be humor, visual, question, story, and many other ideas that you can think of.
    • Make sure the attention grabber is relevant to the topic
    • Keep it short and effective
  • Reasoning
    • This is the process to help audience rationalise the importance and the purpose of listening to your presentation.
    • Make them feel that it is important and valuable for them to continue listening.
  • Lead-in 
    • The main message. “Network marketing is a better solution

Body

  • Company – Brief history of the company, philosophy of the company, and the founder
  • Compensation plan – The business earning potential
  • Products – Uniqueness, quality and effectiveness of the products
  • People – The organisation and the people in the team

Conclusion

  • Tie up – recap the points
  • Call of action – Make sure your speech ends with a take home message. Electrify, motivate and inspire audience to take certain actions that will be beneficial to them.