A Choice to BREAKTHROUGH

When we first graduated from high school or college, most people will choose to look for a job that is secured, well-paid and have great development potential. We may choose to climb the corporate ladders in the Multi-national companies. By looking at the potential of income growth, it looks like a wonderful choice.

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Earning Potential

Yes, indeed it looks like a great potential for your career development.

Unfortunately, the reality that most of the people face is the stagnant of income growth at at certain stage of their career.

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If we assume that everyone is hardworking, and continously doing self-development, and everyone qualify to be a director or manager in a certain department. Still, we may face stagnant income growth. The main reason behind it: LIMITED VACANCY for Managerial or Directors positions in the company.

Fortunately we still have a choice to BREAKTHROUGH this limitation, with NETWORK MARKETING.

Why?

  1. There is no limitation of vacancy – the company will never limit the number of top income earners. In fact the more the better.
  2. Equal opportunity – Network marketing is just an alternative career, it’s not a get-rich-quick scheme. You still have to work for it. However, it provides a standard platform where everyone has the equal chance to work from bottom to the top.
  3. Potential to build director’s level income of 50k per month – As you build a strong and big organisation, you can even enjoy 50k monthly PASSIVE INCOME. I want to emphasise again, PASSIVE.

Attend Your Company Events

When you explore a network marketing business, what does every company have in common? Almost all network marketing companies organised their events, conventions and incentive trips.

However, one major challenge is that many distributors believe that they are able to build a successful business without plugging into the company events, as long as they do their prospecting, recruiting and mentoring.

I was once holding the same belief too, until I followed my upline leader’s advice to take effort attending all the events organised by the company. Since then, it totally changed my belief. Attending company events is indeed very important for all network marketers.

It helps me to rekindle my dream, goals, and purpose.

Company event is the destination where all like-minded people gather. It’s a place for me to put down all the burdens of prospecting, presenting and recruiting, to completely immerse in the activities and to rekindle my dream of why I joined network marketing in the first place. It gives me strength to go back and move my business further.

It’s a learning platform

Doesn’t matter what you do in life, there is always no limit for new knowledge. By attending company events, it’s a good opportunity for me to learn and gain new insights about the network marketing industry. I always look forward to learn more from the keynote speakers.

I feel myself as part of the community

When I started my network marketing business, I approached the business as a lone wolf and faced challenges by myself. Initially, I didn’t fully comprehend the common saying of network marketers, “you are in the business for yourself, but not by yourself.” When I attended the company national convention for the first time, I totally get the whole idea. When I was in the event, I was surrounded by the people who, saw the same opportunity, take on the same journey, hold the similar aspirations and face the similar challenges. This reminded me that I’m not alone, but I’m a part of this large and impactful community.

Recognition

In most of the network marketing events, recognition is one of the event’s highlight. The company recognised all the individuals or the groups that achieve a certain status. When those people walk up to the stage to receive the awards and give their sharing, I was moved and inspired. I want to be like them or even better than them, I want to bring my whole group of members to be on the stage.

I personally find that after every event that I have attended in the past, each time it brought me to my new personal height. Bare in mind that, do not attend events for the sake of attending. Always try to outdo your previous self and strive to attend the next event with a better self. Eventually you will be very successful in the business and you may be even invited to speak on the stage. Set your priority for your next company event and see you at the top.

The Formula to Network Marketing Success

The main reason I come into network marketing is that, I want to look for opportunity to polish up my sales skills. Initially, I approached network marketing like a conventional salesman. I’m going out to push the products and selling the business opportunity to every people I meet. Each month I’m able to push out a handful of products, as well as get handful of people to join as members.

However, I start from zero every month. I repeat the process of pushing products and hunting people. After few months of doing these, I found out one thing, the number of people in my team grew. That’s good isn’t it?

Unfortunately, none of my new member grow.

If you are in conventional selling, this is not a big deal. However, this is not a good situation if you are in network marketing. In network marketing, you need one substance to bring your business to the fullest potential. DUPLICATION.

Conventional Selling vs Network Marketing

Conventional selling

Network marketing

Prospecting

Prospecting

Presenting

Presenting

Closing sales

Closing sales

Follow-up

Follow-up

**Duplication

The key to build a successful network marketing business is to grow your teams. When I said grow your team, it’s not only in term of number of people. Help them to grow and become successful. That’s where duplication become so important.

What are the things to duplicate?

Knowledge

Never keep the knowledge to yourself. The more you share with people, the more people will be successful in the business.

Activities

In order to develop your business, only possess the knowledge is not sufficient. The key is still the activities you do such as prospecting, presenting opportunity, delivering products and following-up.

System

Having a system in your network marketing business will make it simpler for an individual to achieve their goals with a more measurable method.

Mindset

Duplicate the positivity, excitement and attitude. This will set the tone and mood for the organisation. The effectiveness of your organisation to attract more people is mainly depend on the members’ mindset.

For successful duplication, remember to duplicate the right thing.

For successful duplication, everything starts from you.

For successful duplication, be sure that it’s good, simple and easy to follow.

Keep the Business Simple

In order to build a successful network marketing business, the process is actually very simple. It involves only 3 elements. These 3 elements may not come in specific order, but all successful network marketer do these. 

  • Use

Be the best consumer of the products that you are representing. You are the best testimonial for yourself. It’s a chained effect, the better the products work for you, the more enthusiasm you have towards your business. 

    • Doesn’t matter what products your company is selling (in nutrition supplements, clothing, or equipments), there are always 2 things the network marketing company offers: Products and Opportunity. 
    • Not only we use the product, we are also the best consumer of the opportunity.
  • Share

Be it the products or the opportunity, the more you share it with people, the more success you will enjoy in the business. 

  • Grow
  • Besides sharing, it’s also important to grow the business. In this business, we want to make sure 2 things are constantly growing: personal development and team development. 
      • Make yourself a better person as well as helping others to do the same.

    Choose the Right one for yourself

    There are many network marketing companies in the market for you to choose. Even though network marketing is a better career choice to achieve your dream lifestyle, it’s impossible to sign up membership in every company. Furthermore, if you want to be successful, you need to consider a long term opportunity. Therefore, choosing the right company to start your network marketing business will very determine your long term success. 

    What are the qualities of the best network marketing company for you?

    We will look at it from 4 factors: Philosophy of the company, Plan, Products, and People. 

    Philosophy of the company

    Different companies, they hold different thinking, vision and mission. As you go through the company history, vision mission statement and founder biography, you may want to consider whether the philosophy is align with what you want.

    Compensation plan

    Network marketing is one of the better way to achieve financial freedom. However, not every compensation plan is equally good. There are some plans created to benefit the top level early comers, some created to benefit new distributors, and some created to benefit the company more than the distributors. Before you decided to build the business, take some time carefully look at the marketing plan. 

    Products

    When you carry the name as a distributor, you represents the company. Products quality will be a core factor to consider. A bad products will affect the company reputation, a bad company reputation affect your image as a distributor, and eventually your bad image will affect your business performance. 

    People

    After consider properly on the company philosophy, compensation plan and products, another crucial factor that you cannot ignore is the people you are associating yourself with. In a company, there are thousands, millions and billions of distributors representing the brand. Make sure you choose the people with good qualities of leadership, they will be able assist you to build successful business. The saying goes “birds of the same feather flock together”. Mix with successful people, you will be successful, and vice versa. 

    Lastly, after you found the perfect choice, the most important and the one and only factor that determine your real success is still YOU. Network marketing business is built for yourself, but not by yourself.

    Network Marketing – A Lifetime Career

    I always wonder why is it some of the people are so successful in Network Marketing. When I talked to a number of extremely successful (rich in all aspects) people in network marketing, I observed one thing – they stay in the network marketing industry for a considerably long period of time.

    One of them told me, her success secret is “stay long enough in the business, and make sure you do something about it. Staying long without doing anything also will not bring you anything.”

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    Building Network Marketing through time and patient.

    From the graph above, average most people will not achieve a lot in the beginning.

    Very common at this initial stage, many have already given up the business.

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    Taken from thebalancesmb.com

    How To Go Through The Initial Stage?

    I will explain the process of building a network marketing business using the visual below.

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    Different Stages in Network Marketing

    Initially from the presentation, you were very excited about your future and the potential of the business. During this time, somehow you were inspired to sign up the membership. With the initial excitement stage, you turned the excitement into action. Very quickly, you launch yourself into the business.

    After you approach a few people about your business opportunity, they are ready to splash cold water on you, reject you, and provide you negative thoughts. Then, self-doubt started to arise. Every network marketer will go through this confusion stage without exception. At this point, you have only 2 choices: quit or stay. A big majority will choose the first one, QUITTING.

    A small portion of people, they choose to stay. They endure, experience and breakthrough the challenges. They learn to get better in doing the business. Network Marketing is the place where you learn and apply the knowledge at the same time. Adopt the learning mindset by attending seminars, reading, and taking actions.

    In the end, you will observe transformation, changes and growth in yourself. Once you grow yourself, the business will grow with you.

    Therefore, the secret to success in network marketing stay long enough and constantly learn to do it better.

    The Orientation Program

    New Business Leader Orientation

    To the business leaders,

    Congratulation. You have successfully inspired someone to sign up and join your network marketing organisation. What’s next? Remember that every distributor who joined your team are in the business for him/herself, but not by him/herself. The next step as an upline leader, you provide support to help your new members to get their business off the ground.

    To the new network marketers,

    Congratulation. You have chosen to explore network marketing as part of your life. Definitely there is something that inspire you to make the choice.  If this is your first network marketing business, you may find it clueless. Next thing to do would be asking support from your sponsor leader. 

    What is New Business Leader Orientation?

    As the name “orientation” suggested, it’s the “first” tour to get you familiarise with the business. Whether you are in school or in work, there is always someone will help you to get familiarise with the facilities and bring you around the place for a tour. In network marketing, it is the very first training session to help new member to set up the business and understand the key business building activities.

    When should we do New Business Leader Orientation?

    Right after the opportunity presentation and membership sign up and the new member shows interest in doing the business. 

    What should you expect in a New Business Leader Orientation Program?

    Usually in the orientation program, it includes: 

    • a clear overview of what a new distributor will do to become a successful business builder in the company. 
    • An guide to the strategies and actions a new business builder will take to achieve result.
    • Information and skills to duplication of success to help building the organisation doing the same.

    How’s a typical program agenda look like?

    1. Understand your dream, why are you coming into this business?
    2. Getting commitment and setting time priority for business building
    3. Familiarise the business structure, products and presentation.
    4. Clearing doubts about the business
    5. Creating prospect list
    6. Planning the first event/ appointment/ home party
    7. Contact and invite
    8. Assignment and project

    Here is the business orientation template you can use as your reference to help you and your new members to start the business. 

    Download here:

    Business Leader Orientation Template

    Your business leader and your sponsor are always your best resources for training and support. But remember: This your business. How successful you want your business to be, it’s still very highly depend on YOU.

    Introduction to Network Marketing

    Often network marketing business opportunities’ presentations include the potential of high passive income, super cars, and luxury lifestyle trips. People may feel that “it is too good to be true.” Therefore, when we mentioned about network marketing, there are usually 2 common misconceptions about what network marketing really is:

    • Pyramid scheme
    • Get rich quick scheme
    Pyramid scheme
    The Network Marketing plan somehow looks so similar to pyramid scheme investment.

    Then, what is network marketing?

    Network Marketing is a business model that leveraging the power of one-to-one relationships to market and distribute products directly to consumers. It is also known as direct selling, word-of-mouth marketing or multi-level marketing.

    How does network marketing company work?

    Network marketing is a marketing model that a company adopts to move their products through the word of mouth instead of commercial advertisement. Product is directly move from distributors to consumer instead of going through many parties in retails.

    Therefore, in return the company provides compensations, incentives and bonus to reward the distributors. At the same time, a distributor can build his own sales force by recruiting and sponsoring new distributors into his organisation.

    Comparison between conventional business and network marketing business 

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    Taken from Direct Selling  Association of Malaysia

    Frequent Asked Questions
    Should I look for new company so that I can be at the top of the distributors line?

    “Network Marketing is a fair opportunity; therefore it does not matter at which point of time you join the company. It is important that you join in and start building your organisation. With hard work and grit, you could well be growing much faster that your spline sponsor.” (K.Sow, 2004)

    How long I need to take to earn a good income?

    Network marketing is not a place for quick money. There is no replacement for hard work and effort. Earning good income will solely depend on the time and the effort you put in to sell the products and to recruit new distributors. From my personal observation, a distributor would take few years to build his organisation before he can earn a great amount of passive income consistently.

    I don’t know how to sell, can I still do well in network marketing?

    Your current skills level does not really matter. What really matter is the amount of commitment you are willing to give to your business. Skills can be gained through training and learning.

    Reference

    1. What is direct selling? http://www.dsam.org.my/industry/what-is-direct-selling
    2. K. Sow (2004). Going the Distance in Network Marketing. Selangor: Oak Publication.

    The Generation’s Perceptions on Network Marketing

    In the 1980s, Malaysia is the first country among South East Asia to be introduced the concept of network marketing, also commonly known as direct selling. Due to the long history of this industry in Malaysia, I observed that in Malaysia when I approached people different generations, they have different perceptions on network marketing.

    The Baby Boomers & Generation X (Typically born in 40s – 70s)

    This is the earliest generation in Malaysia that exposed to the concept of network marketing. During this time, the concept of network marketing created hype and excitement especially the attractive income potential, bonus car and incentive trips.

    Most distributors who started business from the 80s and 90s and continue to build the business until today. They are extremely successful. However, during this time, the industry was largely built on the hype and excitement. When the hype died off, many distributors came out from it.

    Therefore, typically many from this generation will respond to you, something like “I have tried, it will not work.” or “it is nice in the beginning but after that will slowly quiet down and died off.”

    Challenge: lack of understanding of the network marketing industry

    Generation Y (Typically born in 80s – 90s)

    With the aggressive pushing and selling of products and opportunity, as well as Ponzi schemes, pyramid schemes and illegal investment schemes were widespread in the market, I observed many people from this generation tend to run away from network marketing.

    Good news is Generation Y realised the potential of network marketing because they have more testimonials to observe.

    Typically, they are worried on the following:

    • being cheated to attend a MLM event
    • is it some kind of illegal investment schemes?
    • Pushy and aggressive sales process
    • Force to join

    Generation Z (Typically born after 2000s)

    I personally find that, Generation Z is more open to the idea of network marketing. One of the reason is due to the booming of social media and social marketing. The beginning of the Information Age economy helps a lot.

    Look at how social media (e.g. facebook, instagram, and blogs) works, how the online business works, and how the economy trend changed. I also observed that Generation Y is looking for a platform of work-life balance. Network marketing is one of the way to achieve this.

    As the generations evolved, the way we do business also followed to change. Many businesses have started to adopt the consultation and education method to help their customers to make choice.

    It’s much easier to share your business or products with the Generation Y. However, bare in mind that, they can get information anytime from Google. In order to inspire them to make buying decision, we have to:

    • Consult their needs
    • Educate them about the choices they are going to make
    • Guide them to the right resources and information

    By looking at the economy trend development, there is a huge future potential for network marketing industry. Through the historical development of network marketing industry in Malaysia, it can conclude that hype, excitement and aggressive selling may not able to help sustain the business for long term.

    To guarantee your success and sustain your network marketing business, focus to do these 3 things right: consult, educate and guide.